The brief: Send direct mail to young men that will encourage them to buy condoms.
The solution: To send young men a letter from a lawyer telling them that they’ve fathered a child, demanding high maintenance payments.
They get the fright of their lives and hopefully start using condoms!
Result: Online traffic increased by 77% within one week of the letters being sent and 2600 individual online orders were placed.
Awards: Cannes nominee and 2 Euro Best awards.
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